5/22/2023 0 Comments Dataclysm by Christian RudderHe shows how people express themselves, both privately and publicly. He charts the rise and fall of America's most reviled word through Google Search and examines the new dynamics of collaborative rage on Twitter. He reveals how Facebook "likes" can predict, with surprising accuracy, a person's sexual orientation and even intelligence how attractive women receive exponentially more job interview requests and why you have to have haters to be hot. In Dataclysm, Rudder uses it to show us who we are as people. Our personal data has been used to spy on us, hire and fire us, and sell us stuff we don't need. Data scientists can quantify the formerly unquantifiable and show with unprecedented precision how we fight, how we age, how we love, and how we change. As we live more of our lives online, researchers can finally observe us directly, in vast numbers and without filters. What is the secret to a stable marriage? How many gay people are still in the closet? Do we truly live in a postracial society? Has Twitter made us dumber? These are just a few of the questions Christian Rudder answers in Dataclysm, a smart, funny, irreverent look at how we act when we think no one's looking.įor centuries we've relied on polling or small-scale lab experiments to study human behavior. Provocative, illuminating, and visually arresting, Dataclysm is a portrait of how big data reveals our essential selves-and a first look at a revolution in the making.
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